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One of the first graphics developed for SS19, the original inspiration for AdsumWorks came from logos and sponsorships seen across competitive sailing teams.
The name led the design. Looking around trying to find our place amongst our peers, we felt like “works” brought to mind a more manufacturing and performance driven alternative to calling ourselves a studio, agency or something else in Fashion. Something similar to Patagonia’s early days of Chouinard Equipment...
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From 1982 through 1986, the World Rally Championship reached unseen heights as one of the most exciting, technologically ambitious, and outright dangerous series in the entire of history of motorsports. This golden age of rallying was ushered in by two things: the development of four-wheel-drive drivetrains and the introduction of a new and nearly entirely unregulated class of race cars termed “Group B"...
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“God meant the Olympic Games for Lake Placid, and God meant Lake Placid for the Olympic Games.”
The man who said that to Sports Illustrated in 1974 was Luke Patnode, a middle-aged son of a carpenter and former high school athlete who had spent nearly a decade on the committee to bring the Winter Olympic Games back to Lake Placid, a small community in New York’s Adirondack Mountains that had hosted the third ever Winter Games in 1932...
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