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Reflective Spinner Jacket & Bucket Hat
A standout fabric for SS19 is the Italian poplin we used for this seasons Spinner Jacket and Bucket Hat. The orange color is bright & summery, it’s water repellent giving it some performance, but it also has a hidden secret... Read More Read more
SS19 by Marcelo Gomes (Pt.2)

The second in our series of mini editorials by photographer Marcelo Gomes, this time shot down at the beach.

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Music
Dusty Fingers — No. 6

It seems like a good time to share our SS19 playlist. Here are 12 of our favorite jams right now, hope you like em...

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Lookbook
SS19 by Marcelo Gomes

Photographer Marcelo Gomes lends his eye to SS19 looks around Brooklyn & Manhattan. Part 1 of 3.

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Object
Rolex

In 1953, New Zealander Sir Edmund Hillary and Nepalese mountaineer Tenzing Norgay led the first successful expedition to reach the summit of Mount Everest, using little more than ropes, crampons, ice picks, and a couple of Rolex watches.

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Product
AdsumWorks

One of the first graphics developed for SS19, the original inspiration for AdsumWorks came from logos and sponsorships seen across competitive sailing teams.

The name led the design. Looking around trying to find our place amongst our peers, we felt like “works” brought to mind a more manufacturing and performance driven alternative to calling ourselves a studio, agency or something else in Fashion. Something similar to Patagonia’s early days of Chouinard Equipment...

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People
Christian Tresser
When you tie up your favorite pair of sneakers in the morning, it’s rare that you think of how they came to be. The actual look and feel of a shoe usually comes down to one restlessly creative person doodling and dreaming up the future of footwear. Christian Tresser is one of the rare few who have done it again and again... Read More Read more
Product
The UC Jacket

New to the light outerwear line-up for SS19 is the UC Jacket, a simple stripped-back popover style, made from water-resistant nylon ox...

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Product
SS19: Performance Outerwear

Adsum’s Spring/Summer 2019 collection is inspired by high performance yacht racing. It is not a retro or ironic look at it, but a real appreciation of the skill and precision of a technical outdoor sport. Our Hardshell and Lightweight Anoraks were made to reflect these values.

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Group B

From 1982 through 1986, the World Rally Championship reached unseen heights as one of the most exciting, technologically ambitious, and outright dangerous series in the entire of history of motorsports. This golden age of rallying was ushered in by two things: the development of four-wheel-drive drivetrains and the introduction of a new and nearly entirely unregulated class of race cars termed “Group B"...

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